Short Form Videos
One of my main focuses at Pioneer Theatre Company, was creating and growing a TikTok channel. Acting as a Brand Ambassador to the company, I produced popular and trending content that provided their TikTok, Instagram, and Facebook audiences with a relatable young face to connect with, encouraging more interaction from younger audiences.
This initiative was highly successful. In just over a year, our TikTok channel grew to 440 followers, garnered 6,250 likes, and amassed 65,000 views and counting. Not only that, but we observed other theaters in the valley following suit by creating TikToks to keep up with us.
Trending sounds, quick jokes, and entertaining lip-syncs characterize these videos. Designed to impart a friendly, spontaneous tone to the brand, while humorously referencing the shows currently in performance or rehearsal.
Comedic
A silly interpretation of a trending sound from Parks and Recreation, re-imagining a broken coffee pot as the murder victim on the Orient Express.
We’ve all experienced that time of year when Christmas kicks Halloween’s door down. Poor Rocky Horror Show…
A deep cut for lovers of Tolstoy, Chekov, and Dostoevsky; highlighting the upcoming production of Natasha, Pierre, & The Great Comet of 1812.
A hilarious audio, applied to the characters of Native Gardens as a promotion of its comedic style, and poignant themes.
A short Valentine’s Day skit, advertising Bonnie & Clyde made with the help of Pioneer Theatre Company interns.
Teasers, trailers, and edits—these videos are meticulously crafted to captivate viewers. Unlike Funny Shorts, which aim for quick interaction, likes, and comments, these videos aim to compel viewers to hit the subscribe button.
entertaining
One of the first TikToks I made for the company, this titillating trailer was made to build antica…pation for our upcoming production of The Rocky Horror Show.
A beautiful example of editing show footage to fit a current trend. This TikTok is our most popular, currently sitting at: 10.2k views, 2,115 likes, 204 shares/reposts.
Dawning a ridiculous 1920s reporter’s dress and accent. I run around the University of Utah campus, spreading the news about the “Murder on the Orient Express”.
This phone-optomized version of the Bonnie & Clyde musical trailer, is an example of the many videos I re-edited to fit a mobile format.
A hint of the experiences yet to come. Watch me wear costume pieces inspired by the plays and musicals of The 23-24 season as I “walk through” them.
An eery teaser highlighting the themes and tone of Radiant Vermin; a dark comedy about the way our society takes advantage of the unsheltered population.
Personable with a capital “P”. These videos offer —a peek behind the curtain at the people who drive the business- the processes of each productions creation, and backstage content. Subscribers are rewarded with longer videos and, exclusive insights into the company.
informative
A fun and theatrical introduction to the many faces behind Pioneer Theatre Company’s full time staff.
A charming guide to an interactive food and drink pre-show experience offered during Natasha, Pierre, & The Great Comet of 1812.
A time lapse showcasing the artistry behind the intricately crafted set of Natasha, Pierre, & The Great Comet of 1812.
An introductory blog for the Pioneer Theatre Company’s brand new theatrical space, the Meldrum Theatre.