Taking charge of Pioneer Theatre Company’s video editing -which had previously been outsourced to an outside media company- I streamlined the process significantly while also elevating the final product.
My approach to editing trailers and ads draws heavily from my background in theatre. I edit with the mindset of crafting a music video for the viewer; an advertisement that catches your attention and keeps it, characterized by a dynamic pace, precise musicality and, vivid imagery.
Video Editing

Energetic/Nostalgic/Upbeat
TImeLy/Reflective/Emotional

Endearing/Humorous/BOmbastic
Clever/Chilling/Noir

Intriguing/Suspenseful/Dramatic
Campy/tongue-and-cheek/salacious
lighthearted/cheery/family-friendly
Funny/Heartwarming/Engaging

Explosive/Dazzling/Romantic
Riveting/contemporary/powerful
